{"id":2611,"date":"2025-08-18T12:34:21","date_gmt":"2025-08-18T12:34:21","guid":{"rendered":"http:\/\/www.anfre.com\/?p=2611"},"modified":"2025-08-18T12:34:21","modified_gmt":"2025-08-18T12:34:21","slug":"cevisama-se-integra-feria-habitat-cambio-historico-sector-ceramico","status":"publish","type":"post","link":"https:\/\/anfre.com\/?p=2611","title":{"rendered":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico"},"content":{"rendered":"

Tras m\u00e1s de cuatro d\u00e9cadas como escaparate fundamental para la promoci\u00f3n del Tile of Spain<\/strong>, la feria Cevisama dejar\u00e1 de celebrarse como evento independiente a partir de 2026. La organizaci\u00f3n ha confirmado que la pr\u00f3xima edici\u00f3n ser\u00e1 la \u00faltima bajo el formato tradicional y que, desde entonces, pasar\u00e1 a integrarse en Feria H\u00e1bitat<\/strong>, certamen especializado en mobiliario y h\u00e1bitat que tiene lugar en Valencia cada mes de septiembre.<\/p>\n

\"\"<\/p>\n

Esta decisi\u00f3n marca un punto de inflexi\u00f3n para el sector cer\u00e1mico espa\u00f1ol, que ve c\u00f3mo desaparece su feria de referencia a nivel nacional y europeo. La p\u00e9rdida de apoyos institucionales, el descenso progresivo de visitantes y expositores, y la coincidencia de fechas con la feria italiana Cersaie<\/strong>, han llevado a replantear el modelo y apostar por una integraci\u00f3n que genere sinergias con otros sectores como el mueble, la iluminaci\u00f3n y la decoraci\u00f3n.<\/p>\n

Reacciones del sector<\/h2>\n

La patronal cer\u00e1mica Ascer<\/strong> ha valorado el cambio como una \u201csoluci\u00f3n temporal y l\u00f3gica\u201d, comprometi\u00e9ndose a mantener la visibilidad del sector en este nuevo escenario. Sin embargo, entre los fabricantes existe una mezcla de escepticismo y preocupaci\u00f3n, ya que la desaparici\u00f3n de una feria exclusivamente cer\u00e1mica plantea interrogantes sobre la proyecci\u00f3n internacional de la industria.<\/p>\n

El Gobierno auton\u00f3mico ha lamentado la p\u00e9rdida de un certamen propio, mientras que otros agentes del sector se\u00f1alan que este giro estrat\u00e9gico puede abrir nuevas oportunidades de negocio y obligar a una modernizaci\u00f3n de formatos.<\/p>\n

Mirando al futuro<\/h2>\n

La integraci\u00f3n en Feria H\u00e1bitat<\/strong> supone, en la pr\u00e1ctica, un cambio de modelo: las empresas cer\u00e1micas deber\u00e1n competir por la atenci\u00f3n dentro de un espacio m\u00e1s amplio y diverso. Este contexto puede reforzar la innovaci\u00f3n en dise\u00f1o, arquitectura e interiorismo, pero tambi\u00e9n obligar\u00e1 a una redefinici\u00f3n de estrategias de comunicaci\u00f3n y posicionamiento internacional.<\/p>\n

En cualquier caso, el nuevo formato buscar\u00e1 mantener a Feria Valencia como epicentro del sector en Espa\u00f1a, al tiempo que se refuerza la internacionalizaci\u00f3n del Tile of Spain<\/strong> en mercados clave como Italia, M\u00e9xico o Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tras m\u00e1s de cuatro d\u00e9cadas como escaparate fundamental para la promoci\u00f3n del Tile of Spain, la feria Cevisama dejar\u00e1 de celebrarse como evento independiente a partir de 2026. La organizaci\u00f3n ha confirmado que la pr\u00f3xima edici\u00f3n ser\u00e1 la \u00faltima bajo el formato tradicional y que, desde entonces, pasar\u00e1 a integrarse en Feria H\u00e1bitat, certamen especializado … <\/p>\n

Seguir leyendo<\/a><\/p>\n","protected":false},"author":1,"featured_media":2612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","item-wrap"],"yoast_head":"\r\nCevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines<\/title>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines\" \/>\r\n<meta property=\"og:description\" content=\"Tras m\u00e1s de cuatro d\u00e9cadas como escaparate fundamental para la promoci\u00f3n del Tile of Spain, la feria Cevisama dejar\u00e1 de celebrarse como evento independiente a partir de 2026. La organizaci\u00f3n ha confirmado que la pr\u00f3xima edici\u00f3n ser\u00e1 la \u00faltima bajo el formato tradicional y que, desde entonces, pasar\u00e1 a integrarse en Feria H\u00e1bitat, certamen especializado … Seguir leyendo\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/anfre.com\/?p=2611\" \/>\r\n<meta property=\"og:site_name\" content=\"Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-08-18T12:34:21+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\r\n\t<meta property=\"og:image:height\" content=\"521\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"rhorcajo40A\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rhorcajo40A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611\"},\"author\":{\"name\":\"rhorcajo40A\",\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#\\\/schema\\\/person\\\/9178feecddd35e984545f444bc1388da\"},\"headline\":\"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico\",\"datePublished\":\"2025-08-18T12:34:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/anfre.com\\\/wp-content\\\/uploads\\\/anfre-18-agosto-2025.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611\",\"url\":\"https:\\\/\\\/anfre.com\\\/?p=2611\",\"name\":\"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/anfre.com\\\/wp-content\\\/uploads\\\/anfre-18-agosto-2025.jpg\",\"datePublished\":\"2025-08-18T12:34:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/anfre.com\\\/?p=2611\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#primaryimage\",\"url\":\"https:\\\/\\\/anfre.com\\\/wp-content\\\/uploads\\\/anfre-18-agosto-2025.jpg\",\"contentUrl\":\"https:\\\/\\\/anfre.com\\\/wp-content\\\/uploads\\\/anfre-18-agosto-2025.jpg\",\"width\":1184,\"height\":521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/anfre.com\\\/?p=2611#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#website\",\"url\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/\",\"name\":\"ANFRE\",\"description\":\"Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines \",\"publisher\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#organization\",\"name\":\"ANFRE\",\"url\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/wp-content\\\/uploads\\\/anfre_logo.png\",\"contentUrl\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/wp-content\\\/uploads\\\/anfre_logo.png\",\"width\":250,\"height\":250,\"caption\":\"ANFRE\"},\"image\":{\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/anfre.com\\\/wp-nuevo\\\/#\\\/schema\\\/person\\\/9178feecddd35e984545f444bc1388da\",\"name\":\"rhorcajo40A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g\",\"caption\":\"rhorcajo40A\"},\"url\":\"https:\\\/\\\/anfre.com\\\/?author=1\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines","og_description":"Tras m\u00e1s de cuatro d\u00e9cadas como escaparate fundamental para la promoci\u00f3n del Tile of Spain, la feria Cevisama dejar\u00e1 de celebrarse como evento independiente a partir de 2026. La organizaci\u00f3n ha confirmado que la pr\u00f3xima edici\u00f3n ser\u00e1 la \u00faltima bajo el formato tradicional y que, desde entonces, pasar\u00e1 a integrarse en Feria H\u00e1bitat, certamen especializado … Seguir leyendo","og_url":"https:\/\/anfre.com\/?p=2611","og_site_name":"Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines","article_published_time":"2025-08-18T12:34:21+00:00","og_image":[{"width":1184,"height":521,"url":"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg","type":"image\/jpeg"}],"author":"rhorcajo40A","twitter_misc":{"Written by":"rhorcajo40A","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/anfre.com\/?p=2611#article","isPartOf":{"@id":"https:\/\/anfre.com\/?p=2611"},"author":{"name":"rhorcajo40A","@id":"https:\/\/anfre.com\/wp-nuevo\/#\/schema\/person\/9178feecddd35e984545f444bc1388da"},"headline":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico","datePublished":"2025-08-18T12:34:21+00:00","mainEntityOfPage":{"@id":"https:\/\/anfre.com\/?p=2611"},"wordCount":385,"publisher":{"@id":"https:\/\/anfre.com\/wp-nuevo\/#organization"},"image":{"@id":"https:\/\/anfre.com\/?p=2611#primaryimage"},"thumbnailUrl":"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/anfre.com\/?p=2611","url":"https:\/\/anfre.com\/?p=2611","name":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico - Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines","isPartOf":{"@id":"https:\/\/anfre.com\/wp-nuevo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/anfre.com\/?p=2611#primaryimage"},"image":{"@id":"https:\/\/anfre.com\/?p=2611#primaryimage"},"thumbnailUrl":"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg","datePublished":"2025-08-18T12:34:21+00:00","breadcrumb":{"@id":"https:\/\/anfre.com\/?p=2611#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/anfre.com\/?p=2611"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/anfre.com\/?p=2611#primaryimage","url":"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg","contentUrl":"https:\/\/anfre.com\/wp-content\/uploads\/anfre-18-agosto-2025.jpg","width":1184,"height":521},{"@type":"BreadcrumbList","@id":"https:\/\/anfre.com\/?p=2611#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/anfre.com\/wp-nuevo"},{"@type":"ListItem","position":2,"name":"Cevisama se integra en Feria H\u00e1bitat: un cambio hist\u00f3rico para el sector cer\u00e1mico"}]},{"@type":"WebSite","@id":"https:\/\/anfre.com\/wp-nuevo\/#website","url":"https:\/\/anfre.com\/wp-nuevo\/","name":"ANFRE","description":"Asociaci\u00f3n Nacional de Fabricantes e Instaladores de Productos Refractarios, Materiales y Servicios Afines ","publisher":{"@id":"https:\/\/anfre.com\/wp-nuevo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/anfre.com\/wp-nuevo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/anfre.com\/wp-nuevo\/#organization","name":"ANFRE","url":"https:\/\/anfre.com\/wp-nuevo\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/anfre.com\/wp-nuevo\/#\/schema\/logo\/image\/","url":"https:\/\/anfre.com\/wp-nuevo\/wp-content\/uploads\/anfre_logo.png","contentUrl":"https:\/\/anfre.com\/wp-nuevo\/wp-content\/uploads\/anfre_logo.png","width":250,"height":250,"caption":"ANFRE"},"image":{"@id":"https:\/\/anfre.com\/wp-nuevo\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/anfre.com\/wp-nuevo\/#\/schema\/person\/9178feecddd35e984545f444bc1388da","name":"rhorcajo40A","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc02909291b560dcd59c176bffc566d93b3a1e0394e11b0bd96ddef14ba53c42?s=96&d=mm&r=g","caption":"rhorcajo40A"},"url":"https:\/\/anfre.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/posts\/2611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anfre.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2611"}],"version-history":[{"count":1,"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/posts\/2611\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/posts\/2611\/revisions\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anfre.com\/index.php?rest_route=\/wp\/v2\/media\/2612"}],"wp:attachment":[{"href":"https:\/\/anfre.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anfre.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anfre.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}